We build the AI systems that run your firm's back office — reporting, follow-ups, onboarding, deliverables drafted in your voice — then we operate them around the clock. Your team stays billable. The work still ships.
$2,997 audit · 20 recoverable hours found, or it's free · no retainers without an audit first
Our own production stack, watched by the same monitor we run for clients. The log is live — it's reading this page right now.
The math problem: senior people spend half their week on status reports, client check-ins, and internal admin. Every billable hour lost is real margin, gone. Multiply it across the team and it's the largest line item nobody's tracking.
Why hiring doesn't fix it: an ops hire is a six-month lift, adds fixed cost, and still needs the systems built before they can run them. You'd spend a year and a salary reaching a starting line you can cross in two weeks.
Weekly decks. Monthly retros. The status update that took ninety minutes to assemble and four minutes to read.
CRM hygiene, project tracking, doc maintenance. The unglamorous spine everyone steps on and no one owns.
Proposals and reports drafted in your voice, at your standard. Your team finishes the last 10%. You stop being the quality bar.
Thirty seconds, no email required. This is the back-of-napkin version — the audit replaces it with your firm's real numbers, line by line.
≈ 0 hours of senior time, every month
Conservative estimate from industry time-allocation data. Your audit replaces it with measured numbers.
Three moves, one sequence. Every engagement starts with the audit and ends only when you say so.
We map every recurring task your team does in a typical month and hand you a written ops audit: the 5–10 highest-leverage automation candidates, ranked by hours saved and cost — starting with the work that touches your revenue and your clients.
We build the systems and ship them. Each comes with a one-page doc — what it is, what it solves, what it produces. Your team never sees the architecture. They see the work disappear.
This is what the retainer actually buys. We watch every system around the clock, catch breaks before your clients ever feel them, and keep the operation alive as your tools and data shift. Your firm runs on these systems now — that's the point.
Anyone can build an automation. The reason firms keep us is the part that never stops: a closed loop that watches, catches, fixes, and reports — so the systems your business now depends on simply don't go down.
Every system watched around the clock, automatically.
A break is caught the moment it happens — usually before you'd notice.
Most issues self-resolve. Anything serious is handled fast, never left running wrong.
A monthly written recap: what we caught, what we fixed, hours saved.
The honest version: monitored systems stay alive — unmonitored ones quietly rot. The retainer is the difference. The monitor in the top corner of this page? Same loop, watching our own stack, right now.
10-business-day turnaround. Written deliverable. Yours to keep whether you continue with us or not. Guaranteed: if we don't find at least 20 recoverable hours a month, it's free.
Less than a part-time admin. Live in 14 days, not 6 months.
Less than an executive assistant. No hiring. No turnover.
Less than an operations manager. Embedded from day one.
All retainers require a completed audit. Need more systems than your tier holds? You move up a tier — a bigger operation costs more to run. No setup fees beyond the audit.
Coastline Ops is run by Nathan Pinkney out of San Diego, California. Solo operator, AI does the build work — that's not a marketing line, it's the model. Nathan runs every discovery call, designs every system, and owns every relationship. The systems themselves are built and operated by AI agents he's spent years refining into a reliable production stack. The result: senior-level operator attention, without agency overhead.
Because we won't sell you a retainer we don't know works for your firm. The audit is the only honest way to find what's actually leaking hours and what's worth automating. If the answer is "not much," we'll tell you — and the guarantee means you won't have paid for the privilege.
If the audit doesn't identify at least 20 recoverable hours per month across your firm, the audit is free. We can offer that because in five years of boutique firms we haven't met one that wasn't leaking more.
You're paying us to run your operation. The build is the on-ramp; the monthly fee is us monitoring every system 24/7, catching breaks before your clients feel them, keeping everything alive as your tools change, and reporting on it. Running live AI systems is a service firms pay this much for on its own — the systems you get on top are the upside.
You don't need any. Running it is our job — every system we install, we monitor and fix. Your team sees a one-page doc and a working result. That's the whole interface.
You move up a tier. The tier is the size of the operation we run for you, so a bigger operation moves you up. If you're at the top of Architect and need more, we scope it with you directly.
Your data flows through to your own systems — your CRM, storage, and auth. Where a third-party service runs part of the automation, we document the data flow line by line in the audit.
We build on a proven automation stack we operate for you. Where it touches your tools — your CRM, your inbox, your billing — it connects directly, so your data stays in your systems. You're not migrating your business; we're adding an operations layer on top.
Every system is documented. On exit, we export your workflows and hand them over with a runbook. The honest caveat: unmonitored systems drift and break over time — which is exactly what the retainer prevents.
A fractional COO advises. We build, ship, and run the systems. Different jobs. If you already have a COO, we work alongside them — they set strategy, we install and operate what executes it.
Most firms recover the retainer in the first system. The audit is priced so that even if you walk with just the document, you're ahead. Beyond that, the math is in the report.
A 30-minute scope call. We tell you whether an audit makes sense for your firm. If it doesn't, we say so on the call.