AI operations for boutique firms

Client ops without hiring.

We install AI systems that handle the back-office work draining your team's calendar — reporting, follow-ups, client onboarding, internal docs. You stay billable. The work still ships.

Book a Scope Call See how it works

$2,997 audit  ·  No retainers without an audit first  ·  Capped at 15 clients

Built for firms billing $500K–$3M ARR / Most installs ship in 14 days / Founder is a solo operator with AI labor

01 — The Problem

Your team is doing $50/hour work at $300/hour rates.

The math problem: senior consultants spending half their week on status reports, client check-ins, and internal admin. Each billable hour lost is real margin, gone. Multiply that by every seat on the team and the leak is the largest line item nobody's tracking.

Why hiring doesn't fix it: ops hires are a six-month lift, add fixed cost, and still need the systems built before they can run them. You'd spend a year and a salary getting to a starting line you can cross in two weeks.

/01   Category

Client Reporting

Weekly decks. Monthly retros. The status update that took ninety minutes to assemble and four minutes to read.

/02   Category

Internal Operations

CRM hygiene, project tracking, doc maintenance. The unglamorous spine that everyone steps on and no one owns.

/03   Category

Client Communication

Follow-ups, scheduling, intake, the FAQ you've answered in DMs a hundred times this quarter.

02 — How it works

Audit. Install. Maintain.

Three moves. One sequence. Every engagement starts with the audit and ends only when you say so.

01
Audit

Map every recurring task. Rank them by leverage.

We map every recurring task your team does in a typical month. You get a written ops audit identifying the 5–10 highest-leverage automation candidates, ranked by hours saved and implementation cost.

Delivered in 10 business days. Yours to keep whether or not you continue.

Cost
$2,997
one-time
02
Install

We build and ship. Your team sees less work.

We build and ship the automations. Each one comes with a one-page doc: what it is, what problem it solves, what result it produces. Your team doesn't see the architecture. They see less work.

Three lines per system. No black boxes.

Cost
Included
in retainer
03
Maintain

Monitor. Fix breaks. Ship one new system every month.

We monitor every system, fix breaks, and ship a new automation each month. You get a monthly written report on hours saved and what shipped. Cancel anytime.

Month-to-month. No annual lock-in.

Cost
From $2,497
monthly retainer
03 — Pricing

Audit first. Always.

Required entry point

Operations Audit

10-business-day turnaround. Written deliverable. Yours to keep whether you continue with us or not.

Price
$2,997
one-time
Book a Scope Call
Tier I — Operator

Operator

$2,497 /mo

Less than a part-time admin. Ready in 14 days, not 6 months.

  • + Up to 3 automations total
  • + Phase 1 install in 14 days
  • + 1 new automation per month until cap
  • + Additional automations at $1,997 each
  • + Monitoring & maintenance on every system
  • + Monthly written report
  • + Slack / email support
Talk to us
Tier II — Stack
Recommended

Stack

$3,497 /mo

Less than an executive assistant. No hiring. No turnover.

  • + Up to 6 automations total
  • + Phase 1 install in 14 days
  • + 2 new automations per month until cap
  • + Additional automations at $1,497 each
  • + Everything in Operator
  • + Quarterly strategic review
  • + Priority support window
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Tier III — Architect

Architect

$5,997 /mo

Less than an operations manager. Embedded from day one.

  • + Up to 12 automations total
  • + Phase 1 install in 14 days
  • + 3 new automations per month until cap
  • + Additional automations at $997 each
  • + Everything in Stack
  • + Weekly office hours
  • + Direct line to founder
  • + Custom integrations
Talk to us

All retainers require completed audit. Month-to-month, cancel anytime, no setup fees beyond the audit.

04 — Who builds this

One operator. One book. AI labor.

Coastline Ops is run by Nathan Pinkney. Solo operator, no team, AI does the build work. That's not a marketing line — it's the model. Nathan handles every discovery call, designs every system, and owns every relationship. The systems themselves are built and maintained by AI agents he's spent years refining into a reliable production stack. The result: senior-level operator attention without agency overhead, capped at 15–20 active clients so no one gets backbenched.

Client cap
15–20
Discovery → install
14 days
Founder
Nathan Pinkney
05 — Questions

What people ask.

Why the audit before retainer?
Because we won't sell you a retainer we don't know works for your firm. The audit is the only honest way to identify what's actually leaking hours, and what's worth automating. If the answer is "not much," we'll tell you.
What if we don't have technical staff to maintain anything?
You don't need any. Maintenance is our job — every system we install, we monitor and fix. Your team sees a one-page doc and a working result. That's the whole interface.
Is our data secure?
We build inside your existing tooling whenever possible — your CRM, your storage, your auth. Where third-party services are required, we scope them with you in the audit and document data flow line by line.
What tools do you build on?
Whatever your firm already runs on. We're tool-agnostic by design. The audit identifies the right substrate before we write a line of anything. You should never have to migrate to use us.
What happens if you stop working with us?
Every system is documented in writing and runs on infrastructure you own. On exit, we hand you the keys and a runbook. No lock-in, no recurring license fees pretending to be features.
How is this different from hiring a fractional COO?
A fractional COO advises. We build and ship. Different jobs. If you already have a COO, we work alongside them — they set the strategy, we install the systems that execute it.
Do you offer one-off project work without retainer?
The audit is the only standalone product. Installs without ongoing maintenance tend to rot quietly, which doesn't serve anyone — so we don't sell them.
What's the typical ROI?
Most firms recover the retainer in the first system. The audit is priced so that even if you walk away with just the document, you're ahead of where you started. Beyond that, math is in the report.
Ready?

Book the audit. Find out what's leaking.

30-minute scope call. We tell you whether an audit makes sense for your firm. If it doesn't, we say so on the call.

Book a Scope Call